Cydcor News
News and Views from the front line
October 26, 2011
Cydcor’s Publication Receives Recognition from Graphic Design USA
Leading global provider of outsourced, face-to-face sales teams
earns kudos for its monthly publication
WESTLAKE VILLAGE, Calif. (October 26, 2011) – Cydcor, the leading provider of outsourced, face-to-face sales teams, recently received recognition from the American Graphic Design Awards for its monthly publication, The Leader, which is distributed to Cydcor’s network of more than 250 independently-owned offices throughout the United States and Canada.
The Leader, a 16-page publication, is designed by Mustang Marketing, a full-service marketing agency in Ventura County, and written and produced entirely by Cydcor’s marketing team.
The publication was entered into the American Graphic Design Awards; out of more than 8,000 entries, less than 15 percent were recognized – and The Leader was one of them. As a result, Cydcor will appear in an upcoming issue of Graphic Design USA with a photo and small blurb.
“Awards for awards sake are not part of a valuable marketing program. However, awards that are an outgrowth of a well-planned campaign and teamwork between agency and client are always a highlight,” said Scott Harris, president of Mustang Marketing. “This one in particular resulted from focused effort by everyone involved and is a particular source of pride for Mustang.”
The Leader goes out monthly to field reps, office owners, assistant managers, and administrators throughout the United States and Canada. The sales statistics of the top sales reps and office owners are highlighted. Also included are interviews, feature articles, and important news items.
“The Leader captures the essence of what makes Cydcor so unique,” said Vera Quinn, chief operating officer. “The publication showcases our people’s accomplishments, our passion for our clients, and our ongoing ‘student mentality’ that everyone in the field practices. “